The fashion icon Edward Enninful reflects on Modern Britain: 'We Are Less Tolerant Now' Compared to the Nineties.
An unexpected discovery during a tube journey in 1988 transformed the trajectory of a teenage Ghanaian newcomer to Britain. Scouted as a model, Edward Enninful was swiftly pulled into the capital's vibrant 1990s creative scene, progressing from mannequin to stylist and, while still a teenager, becoming the fashion director of the iconic i-D.
"That era was the height of the Britart scene – Jay Jopling, Tracey Emin. I met Kate Moss at a casting," he remembers. "Then Naomi Campbell for a cover, and I felt we’d be great friends. We all hung out across disciplines. Friday bled into Saturday into Sunday. I yearn for that spontaneity."
While Enninful may seem nostalgic, he is far from alone. Lately, a longing look back of the 1990s has become pervasive. However since that time, Enninful perceives a significant change. "In my view, we’re more divided now than we were in the 90s," he says. "It’s not even this country – it’s worldwide."
A Cultural Backslide
This change is difficult to overlook: the resurgence of nationalist groups, the backlash against social awareness, and the return of traditional beauty standards. Replacing the optimism of the late 90s, now a more divisive political personality stands as a possible leader. Even, the British flag, once an emblem of national pride, has returned as a polarising symbol.
In Enninful's view, the solution has consistently been to promote culture in all its multifaceted forms. This was the guiding principle behind his seminal issue as editor of British Vogue in 2017, which served as a portrait of modern Britain, featuring a broad spectrum of cultural icons from literature.
"Those in a position of influence should use it," he says, discussing those editorial decisions. "Everyone talks about immigration; I could not have had this life if Britain was not a lenient country, if it did not offer my family a refuge and an education. That’s the Britain I cherished. I hope this period will end."
Hope in the Next Generation
He draws solace in the youth of today: "Their awareness is greater than we were. They discuss unconscious bias – I had no concept what that was."
Those early experiences would forge a groundbreaking career built on fearlessness and inclusivity. Enninful broke barriers as the first male, first black man, first gay man, and first disabled gay man of colour to assume the editorship at British Vogue. His tenure featured diverse covers showcasing Black models, curvy models, older individuals, and people from varied communities. Importantly, sales rose.
"To overlook large portions of the population, it’s not just that you’re not being inclusive – it’s commercially unwise," he states.
Launching a Creative Venture
He has recently launched his new venture EE72 and its flagship publication, 72, his first major project since departing his previous role. He says he wants to continue being a "change-maker".
"My nature is to challenge the conventional wisdom. I was raised in a place where the majority was Black – the doctors, the attorneys, the leader. Then we arrived in England, penniless, and I became the 'other'. I was painfully reserved. My teachers predicted I’d never amount to anything. Me and my brothers were stopped by the police the Sus laws … those experiences gave me a dual identity both an insider and outsider."
Contrary to the popular image of fashion editors as brash and highly strung, Enninful is softly spoken and projects peace. His life has not been immune to challenges, including publicly shared periods of mental health and substance use.
He has also undergone serious health challenges, having undergone several surgeries on his eyes, resulting in impaired eyesight. "I was in such a dark place for two years, away from work, terrified I was going to lose my sight. It’s similar to PTSD; you just exist in a state of dread 24/7. I thought, if this ever is over, I’m just going to pursue all that I was so scared to do. I’m not going to restrict myself to just being an editor or a fashion person."
The Tate Britain Exhibition
This determination to fit into a box has led him outside the realm that built his career. He is now curating a seminal 1990s exhibition at Tate Britain, bringing together work by a group of defining artists and photographers from the era. The show, he notes, aims to explore the decade's creative cross-pollination – and give platform to those who lacked a spotlight at the time.
"Galleries didn't always celebrate the truly innovative creators because they weren't of the traditional credentials," he states.
This venture itself uses a unique approach, forgoing traditional advertising in favour of creative collaborations. "We ask, what can we create collaboratively? Is it an event, a podcast? The magazine is one component of a greater ecosystem."
An Unstoppable Drive
Currently, Enninful is regarded as one of the world's most respected creative power brokers. His path, he feels, is a proof to the power of defying expectations.
What would the younger Edward react to the Edward of today? He laughs heartily. "It would be a surprise, but he’d be pleased. At that time I was anti-establishment. I never imagined institutions like Tate were within my reach."
He adds. "Nothing is assumed. We fled, we fled our country. I came close to losing my vision. So there is no room for fear. People have counted me out my entire life. But nothing can stop me once I’ve decided to do something."